Sweet kicks have never been so virtuous. Veja’s minimalist, timelesss sneakers are made from organic cotton, natural, non-polluting Acacia-tanned leather and recycled plastic bottles by small producer cooperatives in Brazil. This French company has created a new model of sustainable, responsibility production that promotes eco-farming, fair trade, and employment for the impoverished and disadvantaged.
After working on sustainable development projects around the world for a year, French best friends François-Ghislain Morillon and Sebastian Kopp set out to achieve the impossible: a transparent, ethically produced fashion brand that incites nods of approval from hardline vegans, slow fashion crusaders, and good-looking celebrities. Luckily, they’ve succeeded.
B-mesh upper (made from recycled plastic bottles)
Perforated leather sections
Recycled polyester jersey lining
Wild Amazonian rubber sole
Made in Brazil