Yarnz

Yarnz

“Some of us have migrated here from somewhere else, but hey in New York, who hasn’t?”

Just the right kind of unpredictable, super speedy and excessively affable, Yarnz’s Mujadid Shah couldn’t be more New York. 

Makers of superfine cashmere scarves, Yarnz is a 15 year old company run by fewer than ten people, and, like Muj, is a true reflection of the city in which it’s based.

Muj’s role in the 15 year old cashmere scarf company isn’t entirely clear and, like a true New Yorker, he’s appropriately coy when asked about his background and origins.

“Even though there are individuals who have the designation of ‘designer’ or ‘sales’, we work together on all of the different aspects, sharing ideas that are best for us,” explains Muj. “Our decision making is also made along the same lines.”

Yarnz’s superfine cashmere scarves are hand screen printed with designs that alternate between the weird, unexpected and affronting.  Past collections have included oversized double ply cashmere scarves printed with banana split recipes, camouflage, Mick Jagger starring in Munch’s The Scream, and, most memorably, Karl Lagerfeld standing in for Barack Obama in the ubiquitous ‘Hope’ poster.

 

 

They’re stocked in some of the city’s most prestigious stores and have been seen draped around some of the world’s most famous shoulders – including the slender pairs belonging to Scarlet Johansson and Emma Watson.

The closer you look and the more you touch, the more the painstaking effort behind each scarf becomes apparent. It’s the work of a team with a combined 50 years of fashion industry experience alongside a meticulous production crew in China, working with cashmere sourced especially by Yarnz.

“We have been working in China now for about 15 years,” says Muj. “I would say we were one of the first brands to hand screen print the double ply, double sided cashmere scarf, especially in the oversize 1 metre x 2 metre size. We have been refining this process for at least the past 12 years and have very much stuck to hand screen printing and not moved our prints to digital printing.”

 

Yarnz’s 2015 collection is based on the five senses, with flashes of colour bringing out each scarf’s theme.  Fluoro red fingernails on the Embrace Scarf scream ‘touch’ and pastel pink lips on the Sip scarf slurp up the taste of summer, while the Boom scarf is a onomatopoeic lesson in pop art and primary colour.

For such a group-minded company, it’s an intensely personal collection.  As Muj explains, it’s based upon the stories of their lives.   “Things we do and see everyday, items with which we eat, music which we listen [to]: Our lives are the art.”

Anonymous, collective yet intimate – that’s Yarnz. And that’s New York.

 

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Check out Yarnz's collection here.