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This Week at Westfield: Rains Crash Landing

This Week at Westfield: Rains Crash Landing

Rains' newest experiments with transparent waterproof polyurethane, holographs and Danish check have crash landed at our newest space in Westfield Sydney.

Hailing from a country where it rains 121 days of the year, Rains find a very Danish equilibrium between unassuming androgynous style and effective rain repellency. 

Rains Metallic Ice Curve Jacket

Born out of necessity in Copenhagen in 2012, Rains is a company that is committed to doing one thing and doing it well.

Rains Ice Metallic, Beige Holographic, Charcoal Metallic and Black Jackets

The newest holographic capsule collection is laden with secret shimmering rainbows. 

Rains Beige Holographic Long Jacket

Rains Beige Holographic Long Jacket & Beige Holographic City Tote

Rains Black Holographic Curve Jacket

Rains Black Holographic Mini Backpack & Black Holographic Rush Tote

All front pockets and practical ventilation eyelets, the new Hooded Coat is a wet-weather ode to minimalist, functional design. 

Rains Foggy Hooded Coat

“It’s not like we are dancing a rain dance all day long,” Rains founder Philip Lotko says, “we just hope to put more positive associations to weather, and be a part of the experience of getting out in the rain.”

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Check out Rains’ newest work at Sorry Thanks I Love You, Level 4, Westfield Sydney, corner Pitt & Market Streets, or online here.

Photography credit: Andrew Braithwaite