Don't You Wish You Were: Seb Godfrey

Don't You Wish You Were: Seb Godfrey

On the phone not long ago, Seb Godfrey inadvertently told a client he loved them.

“I accidentally said 'Ok, love you, bye' and then hung up.”

This is how ex-art battle warrior, serious brand strategist and choctop dab hand Seb Godfrey rolls.

Tasmanian-born Seb is the founder of new Melbourne pop-up cinema Deja-View.

Nestled in collaborative powerhouse Magic Johnston, Deja-View is open fortnightly throughout winter and serves up Little Creatures booze and brazenly flavoured treats (cinnamon and coconut popcorn, anyone?) while screening big-ass 90's flicks with their original supporting trailers.

But he's not just a silver screen guy. Seb also makes art that he describes as “humourous, colourful and beer-bellied” under the moniker Drunk Park – originally the name of his DIY skatepark in the nineties. With an amateur film maker for a father and a grandfather who was a sculptor, painter and illustrator, Seb reckons creativity is in the blood.

“I like being able to make myself laugh with something I've drawn,” he says. “I love anyone that can make me laugh with an illustration.”

A stint at art school in Tasmania (“I never quite finished the art theory component due to an over abundance of snooker playing in the cafeteria,”) was followed by five years in London with Emily Fitzgerald of Adeline and Lumiere fame – who is also responsible for the killer popcorn.

It was in big, bad London that Seb became initiated with the Secretwars illustration battles, started on some music related work and, later, was invited to make a Dudebox toy.

It's only been a year since he set up creative studio Open Season with mates Charlie Lawler and Seb Griffiths back in Melbourne, but the team already has an impressive portfolio under their belt.

“We all thought it was time to kick things up a notch and tackle larger projects as a team,” says Seb. Right now they're working on the branding of a new Melbourne food truck, among other things.

“I haven't had a 'real' job for about ten years,” says Seb. “I worked in a video store throughout my teens, but decided to do the freelance design thing to pay for my incessant late-fees.” (Sure.)

Either way, it seems to be working out pretty well from him. With client rapport like that, I guess it's no wonder.

 Photo credit: Three Thousand