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Democratic Pricing at Sorry Thanks I Love You

Democratic Pricing at Sorry Thanks I Love You

Rather than labelling work as ‘last season', stipulating huge discounts on beautifully made work based on abstract calendar rules, and encouraging people to buy something they don’t really need, instead we’ve created a system called Democratic Pricing - where we invite our patrons to choose what they’d like to pay for a selection of items in our range. 

We’ve never thought of Sorry Thanks I Love You as a retail store. Because of this, we’ve never been hamstrung by the traditional constraints that come with the territory.

In fact, one of Sorry Thanks I Love You’s hallmarks has been to push the limits of the playing field, and experiment with what exactly can and cannot be done within a retail setting.

Our focus is on creative projects and experiences, and building communities through projects like free in store yoga, collaborations with Gourmet Traveller’s award-winning chefs and installations with sculptors, painters and curators. But we also bring together cutting edge and beautifully made fashion, floristry, home design, gourmet food and boutique beverages from the world’s most creative and meticulous minds. Some of it is the work of innovative commercial design houses, and some of it comes from artisans and underground one-man-bands.

 

Marc Horowitz X Sorry Thanks I Love You

Regardless of heritage, everything we curate is properly made, has a fascinating story behind it and is designed to last.  An impressive proportion of our collection is made by hand, and the pieces that aren’t have been obsessed over by teams of designers and specialists, before being prototyped and tested by tiers of quality control testers – often for more than a year. In some cases, the quality of the products is so high and the work is so tightly guarded that it takes years to qualify as a brand partner.

Our procurement isn’t perfect, but our mission is to act as a launchpad for work of this calibre and to support new makers and allow an influx of their work – much of which is created at their own whim, rather than in sync with traditional retail ‘seasons’.

Industry convention on this issue is clear. Traditional retail tells us to hold a sale at the end of a ‘season’, and implies that discounting work on a regular basis is a requirement of playing in this space.  But with more than 16 ‘seasons’ on the official fashion calendar, excluding the launch of capsule and pre-season collections, to us this cycle seems a little unnatural.  We’re firm believers that none of the work we curate depreciates, and that slashing prices essentially devalues the artist’s creativity and hard work, no matter when it’s made.

Gourmet Traveller x Sorry Thanks I Love You

So rather than labelling work as ‘last season', stipulating huge discounts on beautifully made work based on abstract calendar rules, and encouraging people to buy something they don’t really need, instead we’ve created a system called Democratic Pricing - where we invite our patrons to choose what they’d like to pay for a selection of items in our range.

This isn’t about exiting the oldest pieces in our range. We’re applying Democratic Pricing to a bit of everything: some brand new arrivals, the work of some of our most popular and best loved designers, and even the pieces we typically sell out of – as well as the pieces that we might have curated in overly enthusiastic volumes, or in misjudged sizes. 

Every piece is brand new, untouched and worth every dollar specified by the designer who created it. 

While our storefront and collection of impossible-to-find and beautifully made work are the reason you might have found Sorry Thanks I Love You, our higher purpose is the business of nurturing relationships and inspiring moments of happiness. Aside from financing after dark events, launches, tastings and workshops, we also fund community projects like weekly in-store yoga classes, sponsor the psychology and counselling service at integrated not-for-profit cancer hospital Chris O’Brien Lifehouse, and back small-scale local designers launching in the marketplace for the first time. We also work hard to develop and ignite our team and wider community.

Free yoga at Sorry Thanks I Love You

Just as an art gallery builds their operational costs into the price of a painting, we direct a portion of our proceeds towards projects like these – and Democratic Pricing allows our patrons visibility over how this works.

Those who participate in Democratic Pricing are invited to choose from three available discounts: 25%, 35% or 50%. To explain the impact of this more clearly:

Buying an item from Sorry Thanks I Love You at full price covers the designer’s work, all of our operational costs and supports the Chris O’Brien Lifehouse and all other cultural and community projects and collaborations hosted by Sorry Thanks I Love You.

A 25% discount covers the designer’s work, and almost half of our operational costs; 

A 35% discount covers the designer’s work and some of our operational costs; and 

A 45% discount allows us to pay the designer for their work. 

Sorry Thanks I Love You exists to nurture relationships and inspire moments of happiness. We’re experimenters at heart and while it’s a privilege to present the world’s greatest work to you, we believe it’s just as important to mean something more to our community. Navigating the well-trodden path of retail seasons with care allows us to do this.

Sorry Thanks I Love You apparel collection

The Democratic Pricing project, which canvases a selection of handmade homewares, French, Scandinavian and locally-made clothing, one-off jewellery pieces, and German sunglasses, was revealed at a champagne launch at Sorry Thanks I Love You in Sydney this Thursday 9 May.  

While launch attendees had first dibs, the balance of the collection is now available online. Click here to peruse it, and flex your democratic muscle.

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Democratic Pricing launches in store at Sorry Thanks I Love You Martin Place on Thursday 9 May at 6pm and online on Friday 10 May at 12pm. Click here to browse the range.