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Brain Crush

Brain Crush

There are many human traits that can be beautiful, but to us a beautiful mind is the most lust-inducing. We’ve had the good fortune of encountering several such brains over the last few weeks.  Here’s who they belong to and why we’re lusting after them.



Owner: Astro Teller

Brain’s best feature: Problem-solving ability

Google X is the semi sci-fi division of Google responsible the company’s most ambitious projects (self-driving cars, Google Glass, high altitude wifi balloons…) and greying No-Cal scientist Astro Teller is its head.

Astro was in Sydney last week explaining how Google X’s projects stem from a desire to solve huge global problems, just as Google Search did.  While curing death and making internet accessible all over the world offer an innate profitability of the company, Astro insists that these ambitious projects come from a genuine desire to change the world using science, imagination, and smarts.  Sadly, we didn’t get a chance to ask him about his hoverboard.



Owner: Ben Cooper

Brain’s best feature: Imagination

When your brain grows things like flat packed kayaks and cars with heartbeats, perhaps the best place for you is Head of Innovation at M&C Saatchi.  We’ve had the luck of working with Ben Cooper ever since we came across his OSixHundred kayak and the ideas that we’ve heard waterfalling from him since make the skin prickle.


Owner: Dr Carol Dweck

Brain’s best feature: Persistence

 Developmental psychologist Dr Carol Dweck has committed her entire professional life to one simple idea: that if you believe you can improve, you will.  Conducting extensive research over the course of 30 years during her posts at Harvard, Columbia and now Stanford, Carol has proven that two mindsets exist: a fixed mindset and a growth mindset.  Her studies have proven that people with growth mindsets are more apt to improve and grow, and that most importantly, you can change your mindset. 

 "In a fixed mindset students believe their basic abilities, their intelligence, their talents, are just fixed traits. They have a certain amount and that's that, and then their goal becomes to look smart all the time and never look dumb. In a growth mindset students understand that their talents and abilities can be developed through effort, good teaching and persistence. They don't necessarily think everyone's the same or anyone can be Einstein, but they believe everyone can get smarter if they work at it."



Owner: Chris Hadfield

Brain’s best feature: Perspective

The first Canadian Commander of the International Space Station, Chris Hadfield became something of a Youtube sensation after recreating David Bowie’s Space Oddity whilst in orbit. He also has some pretty solid ideas about fear, responsibility and competence.  In his own words:  “Competence means keeping your head in a crisis, sticking with a task even when it seems hopeless, and improvising good solutions to tough problems when every second counts. It encompasses ingenuity, determination and being prepared for anything. Astronauts have these qualities not because we’re smarter than everyone else… It’s because we are taught to view the world—and ourselves—differently.”



Owner: Master Sommelier Sebastian Crowther

Brain’s best feature: Memory

If you eat food or drink drink, you’ve probably heard of Seb Crowther.  This young gun is currently Head Sommelier at Rockpool and one of only three Master Sommeliers in the country.  This week he won Australian Sommelier of the Year – a nice addition to his other accolades such as the Judy Hirst award winner for Autralian wine list of the year. We’ve been working with Seb for close to a year now, and can attest that this guy’s brain is a library that he can dip in and out of.  To gain his Master Sommelier qualification, Seb had to sit a number of tests including the a tasting exam which involved tasting six wines in front of a panel of Master Sommeliers. “You have 25 minutes to talk about each wine and correctly identify them by country, region, vintage and grape.  All these exams are challenging in their own right and are designed to get you to the next level.”