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Atlantic Soap – Baxter of California

Established in 1965

Board Meetings
The surf might be all but non-existent in Kobe, Nagoya, Tokyo and downtown New York, but that’s the appeal to the guys behind Saturdays NYC. They believe that the relaxed surfie lifestyle can happily go hand-in-hand with an urban, designer aesthetic, and this collaboration with 1950’s Californian icon Baxter is proof of the fact. Drawing on sea kelp extract and aloe, this hypnotically citrus-scented soap is designed for those who sit on boards on land or sea.

Baxter of California

More Info

Established in 1950, Baxter of California’s constant and unwavering focus on high-tech skincare has seen them navigate the era of old Hollywood and horsehair brushes right through to the throw-back barbershops of Brooklyn that we know and love today. Read more about Baxter's history on our blog.



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