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Crowther Plant Avocado Pink TShirt

Democratic Pricing

What is Democratic Pricing?

Our procurement isn’t perfect, but our mission is to act as a launchpad for the most creative and meticulous work in the world. Rather than labelling work as ‘last season' and stipulating huge discounts on unique creations based on abstract calendar rules, instead we’ve created a system called Democratic Pricing - where we invite you to choose what you'd like to pay for a selection of items in our range.  Every piece is new and untouched.  For more information about Democratic Pricing, click here.


This loose-fitting tshirt owes its perfect pastel hue to the humble avocado seed.  The tannin of the avocado’s red pit binds perfectly to Crowther Plant’s organic, English-milled cotton. The garment is washed in Margate saltwater by the designer himself so that it stays fast and feels crunchy to the touch. Because of this extraordinary manufacturing process, each piece is completely unique.





More Info

Crowther Plant

Catherine Crowther and Emrys Plant’s love of the wild, windswept surroundings of Margate is the reason they started their sustainable, anti-seasonal label. Their organic cotton clothing is all milled in England and dyed by their own hands in the outdoors with natural indigo and avocado dyes, before being plunged into the sea to ensure colour-fastness, a unique feel, and good luck.  

Care instructions

Cold hand wash separately. Do not tumble dry.


55% pays the designer for their work.

65% covers the designer’s work and some of our operational costs.

75% covers the designer’s work, and almost half of our operational costs.

100% covers the designer’s work, all of our operational costs, supports the Chris O’Brien Lifehouse cancer hospital and pays for cultural and community projects like free in store yoga, tastings and artistic collaborations and events.

Gift wrapped
Loose fit
Organic cotton
Avocado Dyed


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