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Red Rocket – Playsam



There’s a feeling that happens just as you’re about to leap off the precipice. It’s not terror or excitement. It’s not anticipation. There isn’t a word for it - but this is what it looks like.


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For 30 years this small and extraordinary Swedish company has streamlined wooden toys that transcend age, gender and culture. Bright, contemporary and deliciously tactile, this is Scandinavian design at its best.

Meet Playsam's CEO Carl Zedig (aka Sweden's Peter Pan) on our blog.


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